1. Harley owners group is a great example of a brand community, and I truly believe that it does have its advantages. When an individual is accepted into a community it makes their very existence more enhanced, at feeling a part of something much more bigger than yourself is always a plus. It creates a bound that consumes ones life style.
2. Riding together as a pack, collecting memorabilia and being offered exclusive membership motor services are all part of the sweet community Harley manages to provides. These are few of the perks that demonstrate and enhances bran loyalty.
3. Harley should definitely should expand there club. The larger the group the more pride people will have in its community. basically, the more the merrier. Plus profit will continue to grow with is good as well.
4. Besides the Posse rides I believe having a bike show would be a great idea. Every now and then have members from across the world to show off their highly tricked out and customized rides. It would be a great way to increase profits and pride in the brand. It would be like an Harley Davidson EXPO where everything revolves around the bike.
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