Advertising agencies have existed for decades and though there are many companies out there, there is only one that continues to exceed my expectations. Wieden + Kennedy seem to have the magic formula when it comes to advertising. They manage to communicate with their audience on an emotional and global level. What really amazes me is how they sometimes pin point and target people without even using dialog in their ads. Capturing imagery that truly speaks for itself is what they are known for. Coke, Nike, Old spice, Levis and Crystler are just a few big companies they have worked with. Wieden was also the man behind the Coca cola Polar bears and the Nike phrase "just do it".
http://www.youtube.com/watch?v=jgfqys_pkAo
In the link above Dan Wieden the Co- Founder and CEO of W+K is interviewed on THINK TV. He talks about the future of advertising and mentions how Broadcasting + Interactiveness will create bigger and better opportunities for companies. Advertising is also not about selling, but about creating a strong provocative relationship between good companies and consumers. Furthermore suggesting that television is the "campfire" at night. By staying interactive with the audience it keeps their attention on several different levels beyond just television.
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