To the left is a radio ad. if you read the bottom text closely it says "Don't Kill Yourself over Craft". Obviously this is meant to be a joke with the middle eastern man strapped with a vest full of arts and craft. It mocks a large group of people deems them as bomb wielding terrorist. For some this ad may be hilarious but personally, i think they drop the ball with this one. its is over the top, disrespectful and demoralizing. This ad was running in Israil last year, and this is just a small sample of what today media holds. So , yes I believe that racism is not a thing of the past. It still comes up every once and a while, and in this case I believe that it is extremely wrong.
The industry does get it wright once in a while as well. when stereotyping is used in a upbeat and whitey way, i do think it is ethically moral. By no means is it right, but at the same time i dont think its completely wrong. justified, in other words. For example
in the Nike ad bellow LeBron is showcased with several asain
spirits and a dragon, this ad is more than 5 years old but I believe it is a successful print. Being part asian myself do not feel offended by this work in any way. Matter of a fact, I think its very unique how they collaborated the NBA super star LeBron James with the manga anime culture. They try to embrace and understand it, while at the same time advertising their new shoe over seas. I actually bought that shoe way back and i have no regrets.
In conclusion, Advertisement agencies and other companies definitely have a ethical responsibility, not only for to public but to be true and right to themselves. Make sure their piece is not hateful and or demoralizing to any group of people. Embrace the culture and showcase it through a positive light. If these criteria are followed, the work will be looked as rightful art instead of inferior garbage.
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