Symbiotic Breakdown

      The video above is a 2013 commercial from KIA motor company. Recently I feel like this company has really re-invented themselves in an extraordinary fashion. The signifier is the Pro athlete, Blake Griffin himself. Along with the car these two are expressed as an item. The commercial signified that if you work hard and dedicate yourself to your craft, one day you can own an amazing car like the KIA Optima. In other words these are the denotations and connotations. This is all done with a great sense of humor, spontaneous and witty at the same time. It also manages to be very informative, with the comical gloves they  mention the lever shifters the car offers, one of the many features the car has to offer. The ideology behind this ad. hits the  bulls eye on many different levels.

     Another great piece of work that has a very iconic edge is the "got milk?" advertisement. The glass of milk and the milk mustache are symbolic to American pop culture. In this print ad to the right, Dwayne "The Rock" Johnson is the focal point. The tree, cat, text, milk icon and reaching hands are also denotations.The connotation is that the milk has protein that will potentially help you "Save the Day". The Rock is also a very muscular man. Like the video, this print add is indexical, the signifier is directly connected to the signified. The product and the celebrity are intertwined helping to sell.

     The last ad I chose is a GUESS billboard. This is showcased on a large canvas elevated to for the public to see. This advertisement below, sells by portraying the lifestyle of the rich and the famous. The sexy women, GUESS text, logo and hand bags are all

denotations, what we see right in front of us. The life style that i mention before is the connotation. It is as if you buy this brand, you can be living and having the visual appeal like the women shown in the billboard. The color scheme as well is selling sophistication and class. The black, white and gold are perfect elements to portray these emotions. It definitely has a feeling of royalty to it. All three of these ads are great and have their moments. These are a few of the symbiotic elements that live within advertisement.